Kia of Bedford partnered with JFK Elementary School to engage students in kindness activities. The dealership provided four-week calendars, which included suggested acts of kindness for each day. Activities range from complementing a peer to writing a thank you note or drawing a picture for someone. Students who completed all activities were entered to win prizes donated by Kia of Bedford. Students had the opportunity to win Legos and STEM games (science, technology, engineering, and mathematics) focused. The goal is for families and residents to see how students show kindness in school and their community.